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What is the escalator?

Tax on beer has gone up by over 40% since 2008. Over a third of your pint now goes to the tax man...

Why sign the e-petition?

Securing 100,000 signatures for this e-petition is a key aspect of our ongoing campaign to lobby the Government for the escalator to be abolished...

Free posters and beer mats

Order free posters and beer mats to spread the word down your local and join our campaign...

Information for the press

View press releases and contact details for our media team...

"The fact Britons are forced to pay over 40% of the EU beer tax bill, but consume only 13% of the beer sold in Europe, is remarkable. British beer in a pub is so heavily hit with duty and VAT, the tax man’s whirlwind hikes translate to him guzzling a third of every pint served, a shadow cast over the beer drinker depriving people of an affordable night down their local." - Mike Benner, Chief Exec, CAMRA.